Once a company has decided to enter the global marketplace, it must select a means of market entry. All of the following are the general options except which?
A) licensing
B) exporting
C) direct investment
D) joint venture
E) cooperative

Question

Quizplus · Accepted Answer

"Cooperative" is not a standard term used to describe a method of market entry in international business. The other options (licensing, exporting, direct investment, and joint venture) are recognized strategies for entering foreign markets.

Once a Company Has Decided to Enter the Global Marketplace