Figure 7-4

-A firm's profit potential and control over marketing activities increase as it moves from exporting to direct investment as a global market-entry strategy.But so does a firm's
A)likelihood of long-term success.
B)financial commitment and risk.
C)vulnerability to political changes and doctrines.
D)need for a more educated workforce.
E)need for a larger workforce.

Question

Figure 7-4
 
-A firm's profit potential and control over marketing activities increase as it moves from exporting to direct investment as a global market-entry strategy.But so does a firm's
A)likelihood of long-term success. 
B)financial commitment and risk. 
C)vulnerability to political changes and doctrines. 
D)need for a more educated workforce. 
E)need for a larger workforce.

Quizplus · Accepted Answer

A firm's profit potential and control over marketing activities increase as it moves from exporting to direct investment as a global market-entry strategy.But so does a firm's financial commitment and risk.Firms often engage in exporting,licensing,and joint ventures before pursuing a direct investment strategy.

Figure 7-4 -A Firm's Profit Potential and Control Over Marketing Activities Increase