As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except which?
A) marketing control
B) risk
C) divestiture
D) profit potential
E) financial commitment

Question

Quizplus · Accepted Answer

Divestiture does not necessarily increase when a firm changes its strategy from exporting to direct investment. Divestiture refers to the process of selling off a portion of a business, which is not directly related to the change in market entry strategy.

As a Firm Changes Its Global Market Entry Strategy from Exporting