A small Canadian winery located in British Columbia has developed a new table wine. It has no overseas contacts but wants to get its wine on the shelves in selected Asian and European markets where growth has been substantial in the past two years. Which type of exporting option would best suit this company?
A) direct exporting
B) licensing
C) indirect exporting
D) joint venture
E) cooperative partnership

Question

Quizplus · Accepted Answer

Indirect exporting would be the best option for the winery as it allows them to utilize intermediaries who have the necessary contacts and expertise to enter foreign markets without the winery needing to establish its own overseas presence.

A Small Canadian Winery Located in British Columbia Has Developed