U.S.-based Fran Wilson Creative Cosmetics attributes its success in Japan to a top-quality product, effective advertising, and a novel ________ strategy, in which it uses Japanese distributors to reach beauty salons rather than department stores.
A) joint venture
B) licensing
C) franchising
D) indirect export
E) direct investment

Question

Quizplus · Accepted Answer

The strategy described involves using Japanese distributors to reach beauty salons, which aligns with the concept of indirect export, where a company sells its products in a foreign market through intermediaries.

US-Based Fran Wilson Creative Cosmetics Attributes Its Success in Japan