Licensing refers to
A) offering the right to a trademark, patent, trade secret, or other similarly valued items of intellectual property in return for a royalty or a fee.
B) contracting with a foreign firm to manufacture products according to certain specifications.
C) a foreign country and a local firm investing together to create a local business.
D) having a company handle its own exports directly without intermediaries.
E) exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's product abroad.
Correct Answer:
Verified
Q175: Direct exporting refers to
A) offering the right
Q176: To avoid competing with Japanese firms through
Q177: Which form of entry into a global
Q178: Which of the following is an advantage
Q179: When a U.S. airplane manufacturer sells its
Q181: Select Service Partner (SSP) Group has operations
Q182: Yum! Brands, the parent company of KFC,
Q183: A global market entry strategy that entails
Q184: One disadvantage of direct investment when entering
Q185: European car companies Volkswagen and BMW own
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents