Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?
A) direct exporting
B) indirect exporting
C) licensing
D) direct investment
E) joint venture

Question

Quizplus · Accepted Answer

Licensing makes a firm vulnerable because it allows another company to produce and sell its products, which can lead to quality control issues and potential damage to the brand's reputation if the licensee does not maintain the expected standards.

Which Form of Entry into a Global Market Makes a Firm