Yum! Brands, the restaurant division of PepsiCo, has 12,600 KFC restaurants abroad, with more than 3,700 restaurants in China. Many of the latter are locally owned and subject to a contractual agreement that allows the owners to operate the business under the established KFC brand name and according to specific rules. Yum! Brands is engaged in

Question

Quizplus · Accepted Answer

Yum! Brands is engaged in franchising, where local owners operate KFC restaurants under the brand name and follow specific rules set by Yum! Brands.

Yum! Brands, the Restaurant Division of PepsiCo, Has 12,600 KFC