Starbucks and Tata Global Beverage have together formed TATA Starbucks Limited in order to bring Starbucks to India.The global market entry strategy is known as
A) franchising.
B) a joint venture.
C) licensing.
D) direct investment.
E) exporting.
Correct Answer:
Verified
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Q197: A joint venture entails
A) offering the right
Q198: A global market entry strategy in which
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