Yum! Brands, the parent company of KFC, has pursued an aggressive growth strategy in China. There are now more than 3,700 restaurants in 650 Chinese cities, and KFC has a 40 percent market share of the entire fast-food industry there. Yum! Brands China owns and directly manages about 90 percent of its Chinese stores, so it appears that the company prefers ________ in this market.
A) licensing
B) local assembly
C) a joint venture
D) direct investment
E) local manufacturing

Question

Quizplus · Accepted Answer

Yum! Brands China owns and directly manages about 90 percent of its Chinese stores, indicating a preference for direct investment in this market.

Yum! Brands, the Parent Company of KFC, Has Pursued an Aggressive