Global companies have five strategies for matching products and their promotion efforts to global markets. The strategy of selling virtually the same product in other countries is referred to as
A) product adaptation.
B) product invention.
C) brand adaptation.
D) product extension.
E) product integration.

Question

Quizplus · Accepted Answer

Product extension refers to selling the same product in other countries without significant changes.

Global Companies Have Five Strategies for Matching Products and Their