A firm using a test market to determine which pricing strategy results in highest sales for a new line of watches is an example of which type of marketing research?
A) descriptive
B) explanatory
C) exploratory
D) causal
E) concrete

Question

Quizplus · Accepted Answer

Causal research is used to determine the cause-and-effect relationship between variables, such as how different pricing strategies affect sales.

A Firm Using a Test Market to Determine Which Pricing