Mystery shoppers are people
A) hired by a firm to get legal,though not necessarily ethical,information about competitive firms.
B) hired by a firm's employees to prove to the courts that competitors are using unfair pricing practices.
C) hired by a customer to report on illegal or unethical practices that are regularly taking place at a particular establishment.
D) who pose as customers to check on availability and pricing of a firm's products or services and on the quality of the customer service provided by employees.
E) hired by law firms to check on the safety of their clients' products and the credibility of their advertising.
Correct Answer:
Verified
Q123: Researchers for Frito-Lay discovered that matte beige
Q124: A specialized observational approach in which trained
Q128: Nielsen collects national TV ratings by using
Q135: Best Western International, Inc., a national hotel
Q136: The Nielsen Television Index Ranking reports the
Q137: By _,IKEA noticed that customers often stopped
Q138: The Internet sites for The Wall Street
Q141: All of the following are idea generation
Q142: When First Western Bank sent surveys via
Q144: When it is desirable for the interviewer
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents