DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell its insurance and deal with claims.It wants to introduce its product into new markets,but needs a prediction of how successful its sales efforts will be.Researchers invited four groups of eight insured people to talk about home and auto insurance.Their conversations were recorded and later analyzed to determine if there were any differences between customers from different markets.One of these discussions is an example of a(n)

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Focus groups are defined as informal sessions with 6 to 10 current,past,or potential customers in which a discussion leader,or moderator,asks their opinions about the firm's and its competitors' products or services,how they use these,and what special needs they have that these offerings don't address.Often video recorded and conducted in special interviewing rooms with a one-way mirror,these groups enable marketing researchers and managers to hear and watch consumer reactions.

DirectProtect Is an Insurance Provider That Uses Telemarketers Rather Than