Figure 8-5
-Figure 8-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions.What does A represent?

Question

Quizplus · Accepted Answer

Figure 8-5 shows how marketers use information technology,data,models,and queries to obtain results that lead to marketing actions.At the top of Figure 8-5,marketers use information technology that consists of computers linked together through sophisticated communication networks to access and retrieve data from internal (A)and external (C)data sources.These data sources are stored,organized,and managed in databases that collectively form a data warehouse (B).At the bottom of Figure 8-5,marketers use computers to query the databases in the data warehouse with marketing questions (D).These questions go through statistical models that organize and manipulate the data to analyze and identify the relationships that exist.The results are then presented using tables and graphics for easier interpretation (E).

Figure 8-5 -Figure 8-5 Above Shows How Marketing Researchers and Managers Use