While querying the company's databases,marketing researchers for a convenience store chain discovered that when consumers bought a sandwich,many also purchased toothpaste.Researchers used ________ to uncover the statistical link between the two product categories.
A)linear trend extrapolation
B)heuristic modeling
C)data mining
D)descriptive research
E)business intelligence

Question

Quizplus · Accepted Answer

Data mining is the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.The convenience store used this technique to identify the link between the purchase of sandwiches and toothpaste.

While Querying the Company's Databases,marketing Researchers for a Convenience Store