Figure 8-6A
-Consider Figure 8-6A above.Suppose you are an owner of a local Wendy's restaurant near a large urban college or university.You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants.Four weeks after the firm conducted the survey,it presented the following results to you.Which group of people in terms of age of household had the largest response to the survey?

Question

Quizplus · Accepted Answer

Figure 8-6A represents a cross tabulation,which is a method of presenting and analyzing data involving two or more variables to discover relationships in the data.Those who were "45 and older" had the largest number of respondents to the survey at 238 out of a total of 586.

Figure 8-6A -Consider Figure 8-6A Above.Suppose You Are an Owner of a of a Local