Figure 9-2
-The table in Figure 9-2 above is known as a

Question

Quizplus · Accepted Answer

A market-product grid is a framework to relate the market segments of potential buyers to products offered or potential marketing actions.The market-product grid in Figure 9-2 shows the different market segments for bed pillows-the side,back,and stomach sleepers-in the horizontal rows.The product offerings-the pillows-appear in the vertical columns and are based on three different pillow firmnesses-firm,medium,and soft.

Figure 9-2 -The Table in Figure 9-2 Above Is Known as a as a