The Nielsen PRIZM® lifestyle segmentation is based on the belief that "birds of a feather flock together." It combines ________ with a geographic component.
A)situational segmentation
B)socioeconomic segmentation
C)demographic segmentation
D)psychographic segmentation
E)behavioral segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation is based on some subjective mental or emotional attributes (personality),aspirations (lifestyle),or needs of prospective customers.Nielsen PRIZM® classifies every household into one of 66 demographically and behaviorally distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area,such as zip code.

The Nielsen PRIZM® Lifestyle Segmentation Is Based on the Belief