Figure 9-11
-Assume that the perceptual map in Figure 9-11 above is an accurate representation for adult consumers.A heavy consumer of mineral water is likely to think that mineral water is
A) more nutritious than tea.
B) more nutritious and a more adult-oriented beverage than milk shakes.
C) a more adult-oriented beverage than nutritionally designed diet drinks.
D) less nutritious and a more adult-oriented beverage than fruit-flavored drinks.
E) a more adult-oriented beverage than sports drinks.
Correct Answer:
Verified
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Q161: Figure 9-11 Q161: "For upscale American families who desire a Q162: All of the following are included in Q163: A means of displaying or graphing in Q165: A graph displaying consumers' perceptions of product Q166: Some Timex wristwatches can be purchased for Q174: Which of these is collected from consumers Q178: The axes on a perceptual map are
A)
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