In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?
A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) discretionary product

Question

Quizplus · Accepted Answer

Specialty products are those for which consumers exhibit strong brand loyalty and are willing to make a special effort to purchase, often refusing substitutes.

In Terms of Brand Loyalty, Consumers Are Very Brand Loyal