A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a
A) product class.
B) product mix.
C) product category.
D) marketing category.
E) product line.

Question

Quizplus · Accepted Answer

A product line is a group of related products under a single brand sold by the same company, often sharing similar characteristics or targeting the same customer group.

A Group of Product or Service Items That Are Closely