Philips Sonicare recently introduced the DiamondClean rechargeable toothbrush. A key innovation is its Quadpacer interval timer that goes off after 30 seconds to prompt the user to move on to the next quadrant of the mouth, resulting in better cleaning and improved gum health. This is an example of which type of innovation?
A) disruptive innovation
B) continuous innovation
C) discontinuous innovation
D) dynamically continuous innovation
E) evolutionary innovation

Question

Quizplus · Accepted Answer

The Quadpacer interval timer represents a dynamically continuous innovation as it introduces a significant improvement to an existing product (electric toothbrush) without drastically changing user behavior.

Philips Sonicare Recently Introduced the DiamondClean Rechargeable Toothbrush