________ consists of practices and processes that encourage the use of external as well as internal ideas and internal as well as external collaboration when conceiving, producing, and marketing new products and services.
A) Innovation partnership
B) Open innovation
C) Formalized collaboration
D) Piggy-back thinking
E) Stakeholder cooperation

Question

Quizplus · Accepted Answer

Open innovation is a collaborative approach to innovation that involves sharing ideas and resources with external partners, such as customers, suppliers, and universities.

________ Consists of Practices and Processes That Encourage the Use