There are seven stages of the new-product development process. The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the ________ stage.
A) idea generation
B) screening and evaluation
C) screening and analysis
D) new-product strategy development
E) product assessment

Question

Quizplus · Accepted Answer

The new-product strategy development stage defines the role for a new product in terms of the firm's overall objectives.

There Are Seven Stages of the New-Product Development Process