There are seven stages of the new-product development process. After screening and evaluation is stage 4, the ________ stage.
A) idea generation
B) creative direction
C) business analysis
D) new-product strategy development
E) market testing

Question

Quizplus · Accepted Answer

The fourth stage in the new-product development process, after screening and evaluation, is the business analysis stage. This stage involves assessing the business potential of the product idea, including financial projections and market analysis.

There Are Seven Stages of the New-Product Development Process