Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?
A)Conduct a survey among the 2 million people belonging to the NPD Consumer Panel.
B)Observe similar reality programs that are on competing television networks.
C)Contact contestants from other reality shows such as Survivor or The Amazing Race.
D)Brainstorm ideas from the TV production company's employees.
E)Read about the stars of reality TV programs in gossip magazines such as Us Weekly and TV programs like TMZ.

Question

Quizplus · Accepted Answer

Marketers would first look at the set of competitive reality shows that are currently being broadcast on other TV networks to analyze these competitors to discover their shows' strengths and weaknesses.

Imagine You Work for a TV Production Company That Has