The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as
A) idea generation.
B) business analysis.
C) marketing analysis.
D) product development.
E) commercialization.

Question

Quizplus · Accepted Answer

Business analysis involves specifying the product features, marketing strategy, and making financial projections to assess the product's potential success in the market.

The Stage of the New-Product Development Process That Specifies the Features