A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product development process?
A) business analysis
B) screening and evaluation
C) new-product strategy development
D) development
E) These activities are addressed at every stage except new-product strategy development.

Question

Quizplus · Accepted Answer

The business analysis stage involves assessing the potential market, economic factors, and the impact on existing products, including cannibalization.

A General Review of Possible Marketing and Product Synergies, Economic