During the business analysis stage of the new-product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.
A)protocols
B)failure fees
C)slotting fees
D)cannibalization
E)market testing

Question

Quizplus · Accepted Answer

Once an idea is approved,GoPro begins its business analysis step,which involves building a "business case" for the idea.One of the key considerations in this step is the potential for cannibalization.For example,when GoPro introduced its Hero Session camera at a price much lower than other GoPro models it had to consider the possibility of cannibalizing sales of its own products.See: Video Case 10: GoPro: Making All of Us Heroes with Exciting New Products.

During the Business Analysis Stage of the New-Product Development Process,GoPro