Gatorade Thirst Quencher was concocted in 1965,but more recently its marketers introduced Gatorade G Series in 2010.This introduction is an example of a

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Product line extensions involve using a current brand name (Gatorade)to enter new market segments in its product class.Gatorade introduced the G Series product line extension in 2010 and 2011 to target different types of athletes.

Gatorade Thirst Quencher Was Concocted in 1965,but More Recently Its