Almost two decades ago,Survivor premiered as a reality TV show during the summer season when TV ratings are normally low and TV viewing options consisted primarily of reruns.The marketing goals for the first show included making television viewers aware of its existence and generating enough excitement about the show so that millions of viewers would watch the first episode.At the airing of the first show,Survivor was in what stage of its product life cycle?
A) introduction
B) growth
C) maturity
D) decline
E) development
Correct Answer:
Verified
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