The stylized blue and white waves that appear in an oval shape on every package of Ocean Spray brand products is an example of a
A) copyright.
B) operational name.
C) patent.
D) brand name.
E) label.
Correct Answer:
Verified
Q201: Pretzels were first introduced as a salty
Q202: Trading down refers to _ when repositioning
Q204: Trading up refers to
A) adding product features
Q207: Procter & Gamble repositioned its Old Spice
Q209: Reducing the number of features, qualities, or
Q213: Consumer advocates believe the practice of downsizing
Q215: Branding refers to
A)the licensing of a name,phrase,design,symbol,or
Q216: A brand name refers to
A)a product's identifier
Q217: Reducing the package content without changing package
Q218: The swoosh that appears on every Nike
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