Which of the following is the first of four steps in building brand equity?

Question

Quizplus · Accepted Answer

The four steps in the sequential process of building the brand equity pyramid are: (1)developing positive brand awareness and an association of the brand in consumers' minds with a product class or need to give the brand an identity;(2)establishing a brand's meaning in the minds of consumers;(3)eliciting the proper consumer responses to a brand's identity and meaning;and (4)creating an intense,active,and loyal consumer-brand connection.

Which of the Following Is the First of Four Steps