Multiple Choice
Mars,Inc. ,sells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&ms,and 3 Musketeers candy.This variety of brand names is typical of a ________ strategy.
A) co-branding
B) multibranding
C) multiproduct
D) mixed brand
E) private branding
Correct Answer:
Verified
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