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Based on Marketing Research with Employees,customers,and Hosts Around the World,Airbnb

Question 3

Multiple Choice

Based on marketing research with employees,customers,and hosts around the world,Airbnb developed its current strategy,which centers around


A) providing free one-night stays as a way to hook discount travelers.
B) limiting travel destinations to those with enough entertainment venues to warrant subsequent visits.
C) expanding its offerings to include shared transportation options for frequent travelers.
D) hosts that do not simply offer their spaces as rentals but work hard to offer unique experiences.
E) rapid expansion in rural areas that do not have traditional hotels.

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