According to the service continuum,which of the following offerings has the highest level of intangibility?
A)tailored suit
B)advertising agency
C)tutoring service
D)fast-food restaurant
E)salt

Name: According to the service continuum,which of the following offerings has the highest level of intangibility? A)tailored suit B)advertising agency C)tutoring service D)fast-food restaurant E)salt
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Figure 12-3 shows that the most service-dominated offering and the most intangible is teaching (tutoring).

According to the Service Continuum,which of the Following Offerings Has