Sarah has a toothache.She believes it may be due to her not having regular dental checkups in the past.She now wants to find a dentist,but does not have one that she has used in the past.Because dentistry has ________ properties,Sarah plans to ask her friends for a recommendation for a dentist they like to be sure that she finds a good one.

Question

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Services provided by specialized professionals,such as medical diagnoses and legal services,have credence properties,or characteristics that the consumer may find impossible to evaluate even after purchase and consumption.To reduce the uncertainty created by these properties,service consumers turn to personal sources of information during the purchase decision process.

Sarah Has a Toothache