The use of "special fees" and "surcharges" is driven by consumers' zeal for ________ combined with the ease of making price comparisons on the Internet.
A)readily accessible information
B)low prices
C)quality
D)value
E)warranties

Question

Quizplus · Accepted Answer

One pricing tactic is to use "special fees" and "surcharges." This practice is driven by consumers' zeal for low prices combined with the ease of making price comparisons on the Internet.Buyers are more willing to pay extra fees than a higher list price,so sellers use add-on charges as a way of having the consumer pay more without raising the list price.

The Use of "Special Fees" and "Surcharges" Is Driven by Consumers