Which of the following would be an example of an objective in Step 1 of the price-setting process?
A)We need to set an initial price of $259 per unit.
B)We need to find the least expensive distributor.
C)We need to make a profit of at least $1.2 million.
D)We need to make allowances for large quantity orders.
E)We need to increase the price during the holiday shopping season.

Question

Quizplus · Accepted Answer

Pricing objectives would include concerns such as profit,market share,and survival.

Which of the Following Would Be an Example of an Objective