Which of the following statements about penetration pricing is most accurate?
A)Penetration pricing is a profit-oriented approach to pricing.
B)Penetration pricing is a cost-oriented pricing method.
C)Penetration pricing encourages competitors to enter a market.
D)Penetration pricing is more effective in a price-sensitive market segment.
E)Penetration pricing usually precedes a skimming pricing.

Question

Quizplus · Accepted Answer

Penetration pricing is setting a low initial price on a new product to appeal to a mass market,many segments of which are price sensitive.

Which of the Following Statements About Penetration Pricing Is Most