Which of the following pricing techniques is most sensitive to customers' responses to price?
A)cost-plus percentage-of-cost pricing
B)target pricing
C)experience curve pricing
D)cost-plus fixed-fee pricing
E)standard markup pricing

Question

Quizplus · Accepted Answer

Target pricing is a demand-oriented approach and focuses on what consumers are willing to pay because the manufacturer deliberately adjusts the composition and features of a product to achieve the target price consumers want.

Which of the Following Pricing Techniques Is Most Sensitive to Customers