Delta Air Lines offers vacation packages that include airfare,car rental,and lodging.Delta Air is using a(n)________ pricing strategy.

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Bundle pricing is the marketing of two or more products in a single package price.Bundle pricing is based on the idea that consumers value the package more than the individual items.This is due to benefits received from not having to make separate purchases and enhanced satisfaction from one item given the presence of another.Moreover,bundle pricing often provides a lower total cost to buyers and lower marketing costs to sellers.This is Delta's pricing strategy for its vacation packages.

Delta Air Lines Offers Vacation Packages That Include Airfare,car Rental,and