Instead of everyday low prices (EDLP),supermarkets prefer a(n)________ approach,which is based on frequent specials where prices are temporarily lowered for a brief period of time and then raised again.

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The Marketing Matters box describes how supermarkets prefer Hi-Lo pricing based on frequent specials that they believe enables them to have higher profits than with EDLP.See Marketing Matters.

Instead of Everyday Low Prices (EDLP),supermarkets Prefer A(n)________ Approach,which Is