In an example of a(n)________,Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Question

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Strategic channel alliances are popular in international marketing because developing marketing channel relationships is expensive and time-consuming.An alliance between Kraft Foods and Ajinomoto in Japan is a case in point.

In an Example of A(n)________,Kraft Foods Uses the Distribution System