Clothing manufacturers may compete to sell their offering at prestigious retailer Neiman Marcus. The source of Neiman Marcus' power is ________ since distribution with this retailer may increase the status of a smaller brand.

Question

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Neiman Marcus' power comes from the channel members' desire for identification with the retailer, as being associated with a prestigious brand like Neiman Marcus can enhance the status and perceived value of smaller brands.

Clothing Manufacturers May Compete to Sell Their Offering at Prestigious