All of the following are reasons direct-mail and catalog retailing are attractive except which?
A)They can create customer value by providing a fast and convenient means of making a purchase.
B)They can serve as an element of a multichannel strategy designed to encourage consumers to visit a website,a social media page,or even a store.
C)Their paper costs and postal rates have declined,making them less expensive to send.
D)They can eliminate the cost of a store and clerks.
E)They can improve marketing efficiency through segmentation and targeting.

Question

Quizplus · Accepted Answer

Direct-mail and catalog retailing is attractive because it can (1)eliminate the cost of a store and clerks;(2)improve marketing efficiency through segmentation and targeting;(3)create customer value by providing a fast and convenient means of making a purchase;and (4)serve as a tool to encourage consumers to visit a website,a social media page,or even a store.Higher paper costs and increases in postage rates have caused direct-mail and catalog retailers to search for ways to provide additional customer value.

All of the Following Are Reasons Direct-Mail and Catalog Retailing