Jim Smith is an avid fly fisherman and he needs large rubber rafts,hip waders,special fishing rods,reels,line,and an assortment of fishing tackle and lures.There are no sporting goods stores near him so Jim orders his fishing supplies from the L.L.Bean catalog.His supplies are generally delivered to his home within 72 hours.Jim is using a ________ to satisfy his fishing supply needs.
A)home delivery retailer
B)quick-response retailer
C)direct-mail marketer
D)flexible response marketer
E)regional marketer

Question

Quizplus · Accepted Answer

Direct-mail marketing creates value by providing a fast and convenient means of making a purchase.

Jim Smith Is an Avid Fly Fisherman and He Needs