Figure 16-8

-Which of the following retailers would best fit in quadrant D shown in the retail positioning matrix,Figure 16-8 above?
A)Kmart
B)Dillard's department store
C)7-Eleven convenience store
D)Payless ShoeSource
E)Tiffany & Co.

Question

Figure 16-8
 
-Which of the following retailers would best fit in quadrant D shown in the retail positioning matrix,Figure 16-8 above?
A)Kmart 
B)Dillard's department store 
C)7-Eleven convenience store 
D)Payless ShoeSource 
E)Tiffany & Co.

Quizplus · Accepted Answer

The vertical dimension is breadth of product line.The horizontal dimension is value added.Tiffany & Co.has a very narrow product line but is very high on the value added dimension (very prestigious).

Figure 16-8 -Which of the Following Retailers Would Best Fit in Quadrant