Procter & Gamble Co.created an advertisement for its Old Spice Red Zone Swagger antiperspirant.In terms of the communication process,the ________ in the ad informed prospective customers that the antiperspirant offered more protection than other brands.
A) lesson
B) message
C) meme
D) source
E) feedback
Correct Answer:
Verified
Q5: By taking the consumer journey and consumer
Q18: Allegra is an antihistamine. To create brand
Q18: Disney uses an integrated marketing communications program
Q19: The promotional mix includes which of the
Q21: In a marketing context,all of the following
Q23: Communication is the process of conveying a
Q25: Figure 17-1 Q26: A message is conveyed by means of Q27: Figure 17-1 Q34: In a marketing context, a source refers
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents